As I’ve previously mentioned, dedicated bloggers can find detailed information about who’s checking out their blogs. They can find out how popular they are with different age groups, for example, or in different cities, and what kinds of topics interest their readers.
There are so many blogs out there that figuring out your niche is critical for growing an audience, or so I’ve read. Looking at your audience demographics is supposed to help.
Weird Search Terms
WordPress tells you what search terms people used to navigate to your site and my all-time favorite has to be “what is a dick beebot?”
Clearly, the term “beebot” led to my site, but I really wish I knew who that person was and what they were trying to find. I doubt it was a mommy blog about hilarious moments in parenting.
But I had another interesting one a few days ago: “wearing red, tips for guys.”
This google search led him (I’m assuming it’s a him) to my article about wearing red, where he was undoubtedly frustrated. My advice not to go overboard with the red by simultaneously wearing red lipstick, heels and a dress was less than helpful, I’m sure.
I never even suspected guys worried about wearing red effectively. Who knew?
As my blog wears on and I accumulate more experience, I’m beginning to see consistent patterns within my audience demographics.
Some of them seem logical enough. For instance, my blog is most popular among 25 to 35 year olds. That makes sense, because I write about having two kids under five and I’m guessing most parents with children under five are in the 25 to 35 year old age group.
Next highest is 18 to 25, which is probably the next most common age for parents of young kids, in addition to blog readership skewing young because blogging is more hip and tech-savvy than dusty library books (which I also love, by the way).
This is probably why people aged 50+ are my least common readers.
Now here’s where I’ve been quite surprised. Considering I’m a woman who writes a mommy blog about her two daughters and occasionally throws in a yoga or fashion article, I expected my audience to skew largely female.
Boy, was I wrong.
My audience is generally around 70 percent male and 30 percent female, or somewhere close to it.
So, while I have a sizable chunk of female readers (mostly women who have a fabulous sense of humor as well as awesome blogs), I’m clearly attracting more men than I expected and I’m scratching my head about why that is.
Many of them are fathers, which I think is fantastic. They like reading about parenting and must really love their kids.
Maybe it’s because I’m more likely to tell poop stories than give crafting advice. Or maybe it’s despite the poop stories, who can tell? I guess I’m suggesting my blog is more about funny stories than beautiful projects, which maybe resonates with dads.
Also, I like video games. Maybe gamer dads are just accidentally landing here then kicking their shoes off for a spell.
Another way for bloggers to better define their audience is by looking at what articles really took off.
Mine seem like a crapshoot sometimes. I’ll write something I thought was hysterical then hear crickets for the next week, whereas some other random post gets thousands and thousands of views.
I’ve heard other bloggers say the same–sometimes your post hits at just the right time. I’m sure there’s a science to it that I have yet to figure out.
But when I look at a couple of my really popular posts, like this one and this one, I notice they say something about gender differences I’ve noticed in parents and children. Maybe it has something to do with my tendency to openly analyze what I’m seeing without being either a full-blown traditionalist or refusing to believe any different tendencies exist.
Or maybe people just thought they were funny. I don’t know.
So having looked over my current audience, I have to wonder if I should be throwing out a few more articles with a male audience in mind. Like, tips on wearing red, for example.
I couldn’t begin to analyze male clothing to the degree that male experts do (it’s like asking a guy to distinguish between 50 different shades of red lipstick), but maybe I could give a female perspective. Like, “Guy Style that Women find Hot” or “Ten Things In Your Closet Your Wife Secretly Wants to Burn.”
Food for thought.
I wonder if other bloggers have found demographics useful and have tailored their posts with their audience in mind. There’s a huge science to this whole blogging gig that I’m just beginning to unravel.