Tag Archives: advertisers

The Wonderful World of Marketing

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A New Perspective

You might’ve noticed that Bubbles and Beebots looks different now.

I may keep on tweaking it until I’m happy. But see, B&B is now getting enough foot traffic to receive advertising invitations and I had to rework its layout into a more ads-friendly theme.

Which is kind of exciting, though I won’t be expecting more than pocket change for a bit. Maybe just enough to get my kids some ice cream at the zoo… don’t you want my adorable kids to be able to eat ice cream, folks?

There. That was my best attempt at salesmanship because I’m so NOT a natural saleswoman. I figured I’d try the guilt angle, since it comes so naturally to parents and as far as I can tell, advertisers usually work their magic using one of a few tools:

Guilt

vintagecaradAgain, a natural selling-point for parents, since we already feel so responsible…

Hey, buy these spoons that tell you when food is too hot, so your trusting baby won’t end up burning her poor little mouth!

Sure, this cereal costs three times more, but there’s a cartoon princess on the box and cartoon princesses make your kid HAPPY. What kind of a monster doesn’t want their kid to be happy?

Using dogs and cats works well too. Aren’t they your best friend?? Don’t they deserve the best!?

Fear

Mostly of being socially ostracized because not buying Product X will make you disgusting.

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Preventing heartbreak with the right soap

I mean, what if you use a substandard deodorant and end up stinking up the subway? You’ll put your arm up to hold onto the rail, and… BAM! No more invites. You wouldn’t want to gross out your taxicab cab partner, would you?

Or toothpaste. What if that woman you’ve had a huge crush on for ages finally walks up to talk to you and you melt her eyebrows with your jalapeño egg salad breath? Don’t be so GROSS.

It also works with more literal fears about your physical safety. There are always tons of commercials for home alarm systems whenever  you’re watching a crime show.

Envy

I’ve been noticing a theme here, and it mostly involves our fears of being judged. We don’t want other people to think bad things about us.

And on the flip side, we DO want them to think good things. Like, it’s great to have a fashionable product because then everyone will know you’re on the level. Or if you’re a hipster, you want a product that ISN’T popular, so you can be part of the elite club that actually appreciates it. We don’t want the ads to look too rehearsed or glossy, in that case.

Let’s say you think that girl from the Sketchers ad is pretty hot and you’d like to look like her or date her (or both, depending on your persuasion). So, maybe if you wear those tennis shoes, some of her hotness will rub off on you and then you can rock her awesome figure without having to do any crunches or lay off the Cinnabons.

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I don’t think this is really about the soda.

And hey, Benicio Del Toro is pretty macho and successful and maybe you could also be a world traveler if you tossed back a few Heinekens. At the very least, you’d be cool.

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Umm… or the beer

Eh… my terrible natural salesmanship is becoming all too apparent. In fact, I should probably pull this post before any actual advertisers read it.

And go back to being a manic pixie who occasionally mentions poop tantrums. It’s what I do best. 🙂

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